A well designed website is a highly profitable tool, running 24/7 for your business. We all want a good website, helping us to sell products, saving time from door-to-door hustling and generating more business. After reviewing thousands of websites, here are the biggest website issues we found that might be hurting your business and you are not aware of it.
1. Dated looking design
You might think "Does good design really matter? I'm not in a design-related field." Hey, but when you are visiting a client in person, would you dress sloppy and unprofessional? Keep in mind that your website is the first impression that you give to your clients, customers or potential partners. It represents your brand's identity. A professional looking website can improve credibility and build a better image for you company.
As the web changes constantly, you should consider redesigning your company website about once every 2 to 3 years. The internet moves fast and a web design from 3 years ago screams 'abandoned business.'
2. Responsiveness - Not mobile friendly
Did you know that 40% of website visitors come from mobile devices and about 20% of all sales online are generated via mobile devices? As this report from comScore shows- in 2014 the number of mobiles users has already overtaken desktop users!
Responsiveness is not only about providing better user experience, but also very important for website SEO. You might not care about better user experience, but Google does. Google has released a mobile-friendly ranking algorithm, designed to give a boost to mobile-friendly websites in their mobile search results. So when people Google your field or industry with a mobile device, such as a smart phone or a tablet, search engines show mobile friendly sites first, and your non-responsive gets pushed to the back.
Check how your mobile site ranks with google. While this isn't a perfect tool, it will give you some idea of what Google is looking at. You don't need to get a score of 100 as some of their suggestions won't make a huge impact, but if you're below 70 you should definitely be taking action.
3. Slow page loading
Loading time matters. We can never emphasize enough how important website loading speed is. On average users only wait for a webpage to load for 4 seconds. If your website takes a long time to load on your desktop, the loading time will be even worse on mobile devices. Visitors can and will go to another website when they're tired of waiting. A faster loading website provides not only provides a better user experience but also an increase in sales from less dropped users. Plus, Google ranks fast loading websites higher. When your website rank is higher in Google, obviously it will generally attract more potential customers or clients.
If the reason your website is slow is because it's on shared hosting, you might want to think about switching to a dedicated or VPS server. This switch alone will result in dramatically faster loading time and higher stability depending on the host you pick.
4. Unclear or no call-to-action on the homepage
Now you've got traffic, but does your website convert it to sales?
A good call-to-action helps your website visitors become customers or clients of your business. When visitors hit your homepage, they don't really read everything on the page, they just scan through it. You have to draw their attention to the place that you want them to click within their few seconds of goldfish level attention span. And that is what a call-to-action does - it directs users to take action and become sales.
What the call-to-action says should be simple and clear. Think about how your want to funnel your visitors first, and use the right words. For example, companies which sells products or provides services, your call-to-action wording can include a trigger word like 'Free' or 'Guarantee'. Offering a free trial or freebie can entice users and grab a potential customer who is on the fence.
The most important thing you can do here is to be clear with what you're offering. Be clear and concise in your message. No one wants to be mislead and neither you nor your visitors will benefit from poor wording.
5. Too much text on the homepage & poor color choices
Text-based looking web design is really outdated. It looks so cluttered and when you're using a 12 pixel Arial font, we can almost guarantee that no one is actually reading it. On the homepage, there should be a clear message, straight to the point, telling your audience what you sell and what you can do for them. No one has time for a 3000 word novel- save the lengthy articles for your blog where reader intent is different.
Stick to only one or two consistent theme colors. Website users get overwhelmed when too many elements are competing for attention. It looks messy and confusing. We have a tedency to think that every element on our site is important and should pop, but theme accent colors should be used to signify important site aspects (such as a call to action). If everything pops, nothing pops.
6. No social media
Nowadays, more than half of the people do their research the internet first before they purchase. Survey results show that customers are more likely to purchase from businesses with an active Facebook fan page rather than without. Building a good online reputation from social media reviews feature, can really help your company trustworthiness to grow.
Social media can increase brand recognition and awareness while developing a loyal community. With social media, you cant interact with your customers. Every interaction represents potential to become a visit to your website and eventually a sale. In fact, one in every ten online purchases around the world currently comes from social media channels, and that number is still growing.
The good thing is, the cost of starting your social media marketing is not high at all as most social media sites are free to register. You basically have no overhead other than your own time. While social media is not for every business, it is definitely a venue worth exploring and testing. Don't be quick to dismiss it until you've given it a fair chance and have valid data.
7. Broken links and inaccurate content
No users appreciate broken links or incorrect information on your website. And stagnant content just discourages your users and makes them question whether you're still in business. It's also bad for SEO since Google penalizes you for not keeping your site content current.
Unfortunately, broken links can pile up in no time and content is something that constantly needs to be updated. Keeping fresh content on your site is an uphill battle, but the rewards can be great and provide significant increases in traffic with the right keyword campaigns.
Designing a beautiful and user friendly website can be really tricky. Users today expect more and more from websites. The issues in this list represent a bare minimum for a decent website. If you have a budget, hire a consultant or developer to help you out with site maintenance can be very helpful.
Feel free to leave comments below or just contact us if you have any question.