Sanctum Design Group was in need of a fresh new website design and rebranding that spoke more to their target audience. Echo 5 was responsible for a full front-end redesign in addition to a new logo, search engine optimization, and drag and drop admin interface.
Sanctum has a beautiful portfolio with vibrant images. Making these images pop more meant subtle color changes and accents that let the eye focus on the product and not the site itself. As with any image-rich site, optimizing speed and responsiveness for mobile devices is always important.
In terms of marketing, we created a keyword campaign and backlinking strategy to improve search engine rankings and appeal more to their target audience as the company shifted more into a project managerial role.
What We Accomplished
By moving the site to Ruby on Rails, we opened up the back-end for a custom project management platform, but also gave the front-end a high-powered visual editor.
Clocking in at 683ms load time, the site is about 8x the previous site load speed, even with the large amount of images. The client was ecstatic with the overall design as the look and feel are far more creative and speak to their role as professional home designers.