Lindefu is a political campaign site for a Taiwanese mayor. The site is built in WordPress to allow the client to continue adding news and events as needed. Branding was also done to revamp the client’s image and appeal to a younger audience. View site
Both Chinese and Taiwanese culture carry a lot of superstition in regard to colors, imagery, and naming. For example, writing a name in pure white may infer death and have negative connotations. It was also important that the logo have the party’s symbolic animal and colors.
What We Accomplished
Finding a typography that proved not too playful, yet also creative was a bit challenging.
In the end the client was quite happy with the final design and went on to win the election.