Sanctum Design Group was in need of a fresh new website design and rebranding that spoke more to their target audience. Echo 5 was tasked with a full front-end redesign in addition to new branding, search engine optimization, and a drag and drop admin interface.
Sanctum has a beautiful portfolio with vibrant images. Unfortunately, the previous color pallette and site design really distracted from their work.
Their previous WordPress site was also very restrictive and not very user-friendly when it came to editing. Getting a developer involved even was necessary even for the smallest changes.
Additionally, Sanctum was no where to be found in any search result, making it very difficult for their clients to find them.
Rebranding and design
Making their portfolio images pop more meant subtle color changes and accents that let the eye focus on the product images as opposed to an overwhelming site UI.
Switching to a new color pallette also meant rebranding logos, business cards, and general aesthetics for Sanctum.
What We Accomplished
The client was ecstatic with the overall design as the look and feel are far more creative and speak to their role as professional home designers.
The Sanctum website went on to receive a number of design awards and featured for its unique animations and navigational experience.
3 Site of the Day
Site Speed8x faster
Switching to Ruby on Rails
By moving the site to Ruby on Rails, we opened up the back-end for a custom project management platform but also gave the front-end a high-powered visual editor.
Clocking in at 683ms load time, the site is about 8x the previous site load speed, even with a large number of images. The back-end handles image optimization and minifies all scripts and styles to deliver the fastest possible load times and improved search ranking.
We created a keyword campaign and back-linking strategy to improve search engine rankings and appeal more to their target audience as the company shifted more into the design-build and construction field.
The traffic improvements were phenomenal. The site went from not appearing in searches to appearing the first page for a number of Sanctum's targeted search terms.
What Sanctum says about us
Words can't express our satisfaction with the job Echo 5 did. They rebranded our company website to be the rockstars we knew we were and helped us get in front of more clients.